すべての教科

1. 1

   Small business foundations · Ages 16+ · about 24 hours

   Costs, pricing and break-even

   Everything the numbers of a small business ask of you, from what the business is for to the plan for the next ninety days. What a unit costs — direct against indirect, fixed against variable, waste, fees and the owner's own hours — and what to charge for it: markup against margin, contribution, break-even, and the minimum sustainable price with every assumption it rests on stated, and a single job costed and quoted. Around that: who the customer is and what they are actually buying, turning a skill into an offer, the legal form and who pays when a business closes, registering, licenses and insurance priced as fixed costs, keeping the business's money apart from your own, reading a profit and loss and a cash forecast as answers to different questions, a budget and its variances, what a customer costs to win and what one kept is worth, capacity and stock and the processes that hold quality, and a goal a Friday can settle. One method, met five ways, in a workshop, a market stall, a cleaning round, a kitchen and a repair bench.

   アカウントを作成して始める 含まれている内容
2. 2

   Money, costing and cash · Ages 16+ · about 24.5 hours

   Money, costing and cash

   Where the money is between the decisions: the cash cycle, working capital, money owed in both directions, stock as cash on a shelf and a buffer sized against a named risk; the income statement, balance sheet and cash-flow statement read as answers to three questions; the cash book, bank reconciliation, accruals and depreciation; step costs, mixed costs, the costs that differ between two options and the money already spent that cannot come back; allocation, unit economics and capacity-constrained pricing; tax on sales, income tax and payroll, loans and every other source of funding; then forecasting and money decisions. Three businesses — a café, a phone repair shop and a market garden — with their figures drawn fresh every attempt.

   アカウントを作成して始める 含まれている内容
3. 3

   Customers and sales · Ages 16+ · about 14.5 hours

   Customers and sales

   Where sales come from and whether they come back: segments defined by a situation and a need, the customers not to serve, customer jobs, observation and interview evidence, and the alternatives customers already have; offers written as promises with proof and boundaries, and small tests; channels, acquisition cost, channel fit, messages and funnels; sales conversations, objections, honest no's and follow-up; and retention, referral, lifetime value and what a campaign actually returned. Five small businesses, their records drawn fresh on every attempt.

   アカウントを作成して始める 含まれている内容
4. 4

   Operations and people · Ages 16+ · about 18 hours

   Operations and people

   Delivering what was promised, every time: processes mapped and written as standard work, quality checks, checklists, complaints and causes found in the process; capacity, bottlenecks, lines and peaks; reorder points, holding cost, shrinkage, supplier records and supply contingencies; delegation, roles, hiring evidence, training and feedback; and accountability, the full cost of pay, local rules, respectful endings and evidence-led reviews. Five small businesses, their records drawn fresh on every attempt.

   アカウントを作成して始める 含まれている内容
5. 5

   Strategy, growth and resilience · Ages 16+ · about 22 hours

   Strategy, growth and resilience

   Where the business goes next, and what could stop it: a market position, an advantage a competitor cannot easily copy, cost against differentiation, a focus and the substitutes customers already have, and the world outside the business; measurable goals, leading measures, conditional forecasts, sensitivity, scenarios, decision break-even, opportunity and sunk cost; growth constraints, growth cash, equipment against people against price, economies of scale, a second product, choosing a location and testing a second one; scaling quality, standards, motivating and leading a team, and deciding not to grow; and risk, insurance limits, records, security, tools, continuity, a business plan and pitch, and a strategy decision. Five US small businesses, their figures drawn fresh on every attempt.

   アカウントを作成して始める 含まれている内容